Week 2 Listening Exercise - Samsung Doing VR Right

The Samsung VR Propostion

Most people are familiar with the term "virtual reality" (VR) and many individuals have experienced the magic of putting on the headset and living in an artificial reality. As Samsung is among one of the most successful tech giants in the industry it is no surprise they have their hands in the honey pot known as VR.

Samsung has pioneered some of the highest quality VR headsets available, as well as constantly introducing new and improved equipment to the field. Making them a top competitor for the high tech virtual reality equipment and headsets.


As seen by Samsung's twitter account, a lot of hype and chatter is surrounding the virtual reality world, this video of Samsung's VR experience perfectly captures the phenomena that is VR. Many other tweets discuss the futuristic experiences found at the Samsung 837 store in NYC, and attract tourists from all around to take part in the amazing tech. The viral videos not only work as introducing the public to their VR capabilities but also does great job to market for Samsung as most people will agree it looks fun as crap.

Samsung isn't just creating fun and games in the VR world. Virtual reality is a growing trend in the field of business, from training employees to better suiting customers needs. Samsung is making VR an essential to the future of business and thus taking full advantage of being the first mover to influence the way business is headed.

Not everything has been sunshine and rainbows though, as one twitter unpleasantly explains; 

 

To some people, VR is not where it could be considering we are seeing leaps and bounds in terms of virtual reality possibilities. The pixel rate has room for improvement as does everything else, as our technology advances so does our quality of items available. For top of the line virtual reality, Samsung is proving to produce high quality, but of course, it could be better...

If I was placed in position of brand manager I would allocate more funds and research capabilities to improving quality standards of the VR headsets. As they are the most commonly used at the time as well as most affordable to the public. Having the best of the best available to the fanatics of the VR universe would prove to be incredibly useful.